Jul 28, 2011
By on May 10, 2008

Mashup Camp winner helps you make wise movie rental decisions

Never rent a bad movie again. I created iMoveMash.com after renting one bad movie too many at the local supermarket's DVD rental kiosk. The free-wifi sign near that kiosk and my long time interest in mobile applications sparked an idea to help movie lovers make better rental decisions.

The resulting mobile web application integrates 7 data sources, including DVDPlay's kiosk content, Blockbuster's latest movies, IMDB movie ratings, Kids-In-Mind movie ratings, YouTube, Yahoo Movies, and Google Maps.

iMovieMash lists the kiosk's or Blockbuster's new movies in descending IMDB movie rating order (best movie first). Each movie I list is also a link to Yahoo Movies and search results from YouTube's API. The YouTube search query is biased in a way that is likely to return trailers or videos related to the movie itself. When clicked, the YouTube results launch the native YouTube application in the iPhone or iTouch.

iMovieMash took 2nd place at Mashup Camp 6, where I demo-ed the application dozens of times in 5 minute "speed geeking" sessions. That was a good bit of fun, and re-enforced the concept that successful products have a simple message, solve a real problem, and look good.

The application was developed with Perl for the backend and the IUI iPhone framework for the front end. It looks best on the iPhone or iTouch, but runs fine on a Blackberry or any web browser. Just goto http://imoviemash.com.

Al Nevarez
Product Manager & sometimes hacker


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